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Ol&aacute;! &#128075;

O mercado muda em ritmo acelerado, novos h&aacute;bitos de consumo, avancos tecnologicos e demandas por sustentabilidade transformam a forma de empreender. Estar atento a essas tendencias nao e apenas acompanhar novidades, mas entender as forcas que estao remodelando o presente e usar esse conhecimento para agir com mais estrategia.

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CONFIRA O QUE MUDA NOS NEGOCIOS EM 2026 E COMO AGIR NA PRATICA  &#128373;️

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Inteligencia Artificial acessivel 
Ferramentas de IA j&aacute; ajudam MPEs a personalizar ofertas, automatizar tarefas e tomar decisoes com dados.
&#128073;Como aplicar: teste geradores de texto para campanhas, use historico de vendas para prever demanda e automatize respostas em WhatsApp e e-commerce


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Social commerce 
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Turismo de experiencia 
Viagens com identidade local e vivencias autenticas ganham forca.
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Onda verde 
Energia renov&aacute;vel e fornecedores locais fortalecem negocios e reduzem custos.
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Economia da adaptacao clim&aacute;tica 
Preparar-se para eventos clim&aacute;ticos virou requisito de gestao.
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Consumo local e sustent&aacute;vel 
O cliente quer rastreabilidade e menos impacto ambiental.
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Alimentacao saud&aacute;vel e produtos funcionais 
Bem-estar move escolhas de compra e a saude est&aacute; na mira do consumidor.
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Economia prateada (60+) 
Publico conectado e com novas rotinas de consumo.
&#128073; Como aplicar: produtos e servicos com usabilidade simples, atendimento humanizado, turismo acessivel e conteudos feitos por criadores 60+.

&#128161; 
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Do insight a acao: transforme tendencias em resultados reais 
Identificar tendencias e o primeiro passo, o proximo e coloc&aacute;-las em pr&aacute;tica. Cada movimento do mercado pode se tornar uma oportunidade concreta quando e testado de forma simples e planejada. O segredo est&aacute; em comecar pequeno, medir resultados e evoluir com base no que realmente funciona.
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Acompanhe os resultados, registre aprendizados e amplie as pr&aacute;ticas que deram certo. Mesmo pequenas iniciativas podem gerar grandes transformacoes quando aplicadas com consistencia e visao de futuro.

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Acesse o material gratuito &#128079;

Pequenos negocios crescem mais quando entendem as forcas que estao remodelando o mercado. O 
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Caderno de Tendencias 2026  apresenta movimentos estruturais como tecnologia, consumo e sustentabilidade e traduz tudo em acoes simples para planejar, inovar e se conectar melhor com clientes e comunidades.
A proposta e aproximar futuro e pr&aacute;tica di&aacute;ria, com an&aacute;lises, casos e passos acion&aacute;veis. 

 Clique no botao abaixo e acesse agora mesmo! &#128071;


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BAIXAR MATERIAL AGORA! &#128229; 


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Em observancia a Lei no 13.709/18 &ndash; Lei Geral de Protecao de Dados Pessoais, o Sebrae disponibiliza para a consulta de seus clientes os Termos de Uso do Portal e Politica de Privacidade. Para ter acesso a integra dos documentos clique abaixo:

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Conheca a LGPD 


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Termos de Uso 


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		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Ol&aacute;! &#128075;</span><br>
		<br>
		<span style="line-height:107%">O mercado muda em ritmo acelerado, novos h&aacute;bitos de consumo, avan&ccedil;os tecnol&oacute;gicos e demandas por sustentabilidade transformam a forma de empreender. Estar atento a essas tend&ecirc;ncias n&atilde;o &eacute; apenas acompanhar novidades, mas&nbsp;<b>entender as for&ccedil;as que est&atilde;o remodelando o presente</b>&nbsp;e usar esse conhecimento para agir com mais estrat&eacute;gia.</span><br>
		<br>
		<span style="line-height:107%">Empresas que observam o comportamento do consumidor e as mudan&ccedil;as do ambiente conseguem&nbsp;<b>se antecipar, inovar e fortalecer v&iacute;nculos com clientes e comunidades</b>.</span></span></span><br>
		<br>
		<span style="font-size:18px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a8958bc3ab8a93c7f8dd161724d43721f9114817f1c7803e5d247c61eb87cabc649edda6494c09e46c708470ec0fbc81c77319a3e9437378932a" style="color:#000000;text-decoration:underline;" title="CONFIRA O QUE MUDA NOS NEGÓCIOS EM 2026 E COMO AGIR NA PRÁTICA">CONFIRA O QUE MUDA NOS NEG&Oacute;CIOS EM 2026 E COMO AGIR NA PR&Aacute;TICA</a> &#128373;️</b></span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#129302; <span style="background-color:#ffcccc;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a89554cfcce624cc146f5ca79701322bd775dd2b36e28ce26abc57ef110e27724e539addbc65f6bcbf6bdf8d9d0ac400f8467c5e4ace90748ff9" style="color:#000000;text-decoration:underline;" title="Inteligência Artificial acessível">Intelig&ecirc;ncia Artificial acess&iacute;vel</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Ferramentas de&nbsp;IA&nbsp;j&aacute; ajudam MPEs a personalizar ofertas, automatizar tarefas e tomar decis&otilde;es com dados.</span><br>
		<span style="line-height:107%"><b>&#128073;Como aplicar:</b>&nbsp;teste geradores de texto para campanhas, use hist&oacute;rico de vendas para prever demanda e automatize respostas em WhatsApp e e-commerce</span></span></span></div></div></td></tr></table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; border: 1px solid transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 10px 40px; " class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="center"><a href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a895feabd953950c3d2896fc01bcbb3bee23a9bba4900232c1d7c06277f3f6292a109399d44c22542e11630b40560f49827a594e6467cfdf8066" title=""   data-linkto="https://">
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	<div style="line-height: 150%;">
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#128241; <span style="background-color:#ccccff;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a895a817757c365458cf40994549bcd210ae508a1bd96facfc1bf4cfcce955c3c556569ca13178503fc47cf08c34c1ff95fd2e30ec0ca279e670" style="color:#000000;text-decoration:underline;" title="Social commerce">Social commerce</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">A fronteira entre conversar e comprar nas redes sumiu.</span><br>
		<span style="line-height:107%"><b>&#128073; Como aplicar:</b>&nbsp;use&nbsp;live commerce&nbsp;para lan&ccedil;amentos, parcerias com micro influenciadores locais e gest&atilde;o ativa de avalia&ccedil;&otilde;es para transformar clientes em embaixadores.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#128670; <span style="background-color:#ccffcc;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a89519f88144da51003d01afe68b452de11d15db87e625fbc22205f88190da5370cc0051e4ab2a5e58c3a73afff42d877cb50f2ccd90f9af12da" style="color:#000000;text-decoration:underline;" title="Turismo de experiência">Turismo de experi&ecirc;ncia</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Viagens com identidade local e viv&ecirc;ncias aut&ecirc;nticas ganham for&ccedil;a.</span><br>
		<span style="line-height:107%"><b>&#128073; Como aplicar:</b>&nbsp;crie roteiros tem&aacute;ticos, degusta&ccedil;&otilde;es e oficinas; conecte produtos regionais a hist&oacute;rias e festivais; estruture pacotes com parceiros do territ&oacute;rio.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>♻️ <span style="background-color:#ccffff;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a89552bd5ddaf0583dfaec1f8bc7c075650f1d37a6712567de888928afcf9194ddc0a9f7139dd5976b0f1e2bb8293adf8e7614a4effb29c06c8f" style="color:#000000;text-decoration:underline;" title="Onda verde">Onda verde</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Energia renov&aacute;vel e fornecedores locais fortalecem neg&oacute;cios e reduzem custos.</span><br>
		<span style="line-height:107%"><b>&#128073; Como aplicar:</b>&nbsp;mapeie consumo energ&eacute;tico, avalie solu&ccedil;&otilde;es solares/efici&ecirc;ncia e priorize compras regionais com transpar&ecirc;ncia de origem.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#127777;️ <span style="background-color:#ffcccc;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a8953d1317da9bde934f569d23a2e8f96f15523fdbc3eeb3033a83ecaa617e9b1539c49c1c00c93788eccc73e873e162103e42036071b96e921a" style="color:#000000;text-decoration:underline;" title="Economia da adaptação climática">Economia da adapta&ccedil;&atilde;o clim&aacute;tica</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Preparar-se para eventos clim&aacute;ticos virou requisito de gest&atilde;o.</span><br>
		<span style="line-height:107%"><b>&#128073; Como aplicar:</b>&nbsp;crie planos de conting&ecirc;ncia, revise estoques e log&iacute;stica, invista em solu&ccedil;&otilde;es de reuso, reparo e log&iacute;stica reversa.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#128204; <span style="background-color:#ccccff;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a89565e485aeff8cd08fab260d6bd34580ae0b4da84a0c9506200dfb85e6ebf9898e7b6c6cb2906349bd84585b479067ec022d8235b981396f9c" style="color:#000000;text-decoration:underline;" title="Consumo local e sustentável">Consumo local e sustent&aacute;vel</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">O cliente quer rastreabilidade e menos impacto ambiental.</span><br>
		<span style="line-height:107%"><b>&#128073; Como aplicar:</b>&nbsp;comunique origem, valorize&nbsp;indica&ccedil;&otilde;es geogr&aacute;ficas&nbsp;e use embalagens eco com instru&ccedil;&otilde;es de descarte.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#127869;️ <span style="background-color:#ccffcc;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a895c9905b8107ebba591c258932234e0dd70e1b28b5d4ec946212898a100ab1e5e27e2124c5fa9cf53a715670390af05153842210051930694a" style="color:#000000;text-decoration:underline;" title="Alimentação saudável e produtos funcionais">Alimenta&ccedil;&atilde;o saud&aacute;vel e produtos funcionais</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Bem-estar move escolhas de compra e a sa&uacute;de est&aacute; na mira do consumidor.</span><br>
		<span style="line-height:107%">&#128073;&nbsp;<b>Como aplicar:</b>&nbsp;desenvolva linhas com r&oacute;tulo limpo, destaque benef&iacute;cios funcionais e ofere&ccedil;a experi&ecirc;ncias de prova e educa&ccedil;&atilde;o do consumidor.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#129491; <span style="background-color:#dddddd;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a895e36ec173929691623e4d24eba0fe0333e9985e8521b1e2e329e16077904fabf93a52ce6d2139ed603e717312f84955601d55aef1a7a92156" style="color:#000000;text-decoration:underline;" title="Economia prateada (60+)">Economia prateada (60+)</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">P&uacute;blico conectado e com novas rotinas de consumo.</span><br>
		<span style="line-height:107%"><b>&#128073; Como aplicar:</b>&nbsp;produtos e servi&ccedil;os com usabilidade simples, atendimento humanizado, turismo acess&iacute;vel e conte&uacute;dos feitos por criadores&nbsp;60+.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#128161; <span style="background-color:#ffccff;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a89588d23f89195c5c290147e470a67a414639c887200ee75fd53448c21a1e57375a21b2d01329a9fe8205f766798612b532fae5ca95011021cb" style="color:#000000;text-decoration:underline;" title="Do insight à ação: transforme tendências em resultados reais">Do insight &agrave; a&ccedil;&atilde;o: transforme tend&ecirc;ncias em resultados reais</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Identificar tend&ecirc;ncias &eacute; o primeiro passo, o pr&oacute;ximo &eacute; coloc&aacute;-las em pr&aacute;tica. Cada movimento do mercado pode se tornar uma oportunidade concreta quando &eacute; testado de forma simples e planejada. O segredo est&aacute; em come&ccedil;ar pequeno, medir resultados e evoluir com base no que realmente funciona.</span></span></span></div><ol>
		<li style="margin-bottom: 11px; line-height: 150%;">
			<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>Escolha dois eixos priorit&aacute;rios para o seu segmento.</b><br>
			Defina quais tend&ecirc;ncias fazem mais sentido para o seu neg&oacute;cio e seu p&uacute;blico. Por exemplo: uma confeitaria pode combinar &ldquo;IA acess&iacute;vel&rdquo; (para criar campanhas personalizadas) e &ldquo;consumo local e sustent&aacute;vel&rdquo; (para destacar ingredientes regionais).</span></span></span></li><li style="margin-bottom: 11px; line-height: 150%;">
			<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>Defina um teste r&aacute;pido (4 a 6 semanas).</b><br>
			Crie uma a&ccedil;&atilde;o com objetivos claros &mdash; aumentar as vendas, engajar clientes ou reduzir custos. Estabele&ccedil;a metas mensur&aacute;veis e prazos curtos, para aprender r&aacute;pido e ajustar o caminho.</span></span></span></li><li style="margin-bottom: 11px; line-height: 150%;">
			<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>Me&ccedil;a, aprenda e escale o que funcionou.</b><br>
			Acompanhe os resultados, registre aprendizados e amplie as pr&aacute;ticas que deram certo. Mesmo pequenas iniciativas podem gerar grandes transforma&ccedil;&otilde;es quando aplicadas com consist&ecirc;ncia e vis&atilde;o de futuro.</span></span></span></li></ol><div style="line-height: 150%;">
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b><span style="background-color:#ffffcc;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a89527ab882a1e000855001bc2b6c160bc0f1929f6e55e84c536b653e0bbb62cbf15f1018aa9b41ee584218b1aa7d530a977fabbba96ca203bc3" style="color:#000000;text-decoration:underline;" title="Acesse o material gratuito">Acesse o material gratuito</a></span></b> <b>&#128079;</b></span></span></span><br>
		<br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Pequenos neg&oacute;cios crescem mais quando entendem as for&ccedil;as que est&atilde;o remodelando o mercado. O&nbsp;<b><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cdd83c6aab46a89538183b8f9978606262f6ef43adf331ffa51ecd3b8518dfc5b02ad737737103512aba2dd0128f6da0ae966f1cae2570601124735d6e3ccd86" style="color:#0000FF;text-decoration:underline;" title="Caderno de Tendências 2026">Caderno de Tend&ecirc;ncias 2026</a>&nbsp;</b>apresenta movimentos estruturais como tecnologia, consumo e sustentabilidade e traduz tudo em a&ccedil;&otilde;es simples para planejar, inovar e se conectar melhor com clientes e comunidades.</span><br>
		<span style="line-height:107%"><b>A proposta &eacute; aproximar futuro e pr&aacute;tica di&aacute;ria, com an&aacute;lises, casos e passos acion&aacute;veis. </b></span></span></span><br>
		&nbsp;</div><div style="line-height: 150%; text-align: center;">
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 <span style="font-family:Arial,Helvetica,sans-serif;">Em observ&acirc;ncia &agrave; <b>Lei n&ordm; 13.709/18 &ndash; Lei Geral de Prote&ccedil;&atilde;o de Dados Pessoais</b>, o Sebrae disponibiliza para a consulta de seus clientes os <b>Termos de Uso do Portal</b> e <b>Pol&iacute;tica de Privacidade</b>. Para ter acesso a integra dos documentos clique abaixo:</span></div></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: #E4E4E4; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 10px; " class="stylingblock-content-wrapper camarker-inner"><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td valign="top" class="responsive-td" style="width: 33%; padding-right: 4px;">
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