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Ol&aacute;! &#128075;

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Turismo de experiencia 
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Onda verde 
Energia renov&aacute;vel e fornecedores locais fortalecem negocios e reduzem custos.
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Economia da adaptacao clim&aacute;tica 
Preparar-se para eventos clim&aacute;ticos virou requisito de gestao.
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Consumo local e sustent&aacute;vel 
O cliente quer rastreabilidade e menos impacto ambiental.
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Alimentacao saud&aacute;vel e produtos funcionais 
Bem-estar move escolhas de compra e a saude est&aacute; na mira do consumidor.
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Economia prateada (60+) 
Publico conectado e com novas rotinas de consumo.
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Do insight a acao: transforme tendencias em resultados reais 
Identificar tendencias e o primeiro passo, o proximo e coloc&aacute;-las em pr&aacute;tica. Cada movimento do mercado pode se tornar uma oportunidade concreta quando e testado de forma simples e planejada. O segredo est&aacute; em comecar pequeno, medir resultados e evoluir com base no que realmente funciona.
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Acesse o material gratuito &#128079;

Pequenos negocios crescem mais quando entendem as forcas que estao remodelando o mercado. O 
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Caderno de Tendencias 2026  apresenta movimentos estruturais como tecnologia, consumo e sustentabilidade e traduz tudo em acoes simples para planejar, inovar e se conectar melhor com clientes e comunidades.
A proposta e aproximar futuro e pr&aacute;tica di&aacute;ria, com an&aacute;lises, casos e passos acion&aacute;veis. 

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BAIXAR MATERIAL AGORA! &#128229; 


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Em observancia a Lei no 13.709/18 &ndash; Lei Geral de Protecao de Dados Pessoais, o Sebrae disponibiliza para a consulta de seus clientes os Termos de Uso do Portal e Politica de Privacidade. Para ter acesso a integra dos documentos clique abaixo:

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Conheca a LGPD 


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Termos de Uso 


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		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Ol&aacute;! &#128075;</span><br>
		<br>
		<span style="line-height:107%">O mercado muda em ritmo acelerado, novos h&aacute;bitos de consumo, avan&ccedil;os tecnol&oacute;gicos e demandas por sustentabilidade transformam a forma de empreender. Estar atento a essas tend&ecirc;ncias n&atilde;o &eacute; apenas acompanhar novidades, mas&nbsp;<b>entender as for&ccedil;as que est&atilde;o remodelando o presente</b>&nbsp;e usar esse conhecimento para agir com mais estrat&eacute;gia.</span><br>
		<br>
		<span style="line-height:107%">Empresas que observam o comportamento do consumidor e as mudan&ccedil;as do ambiente conseguem&nbsp;<b>se antecipar, inovar e fortalecer v&iacute;nculos com clientes e comunidades</b>.</span></span></span><br>
		<br>
		<span style="font-size:18px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f4bb8299376bd87505d83d87bbeaed9726ae8a67aee6c48ac89d5ad8585fbcd47a4d92d3bd52f1e7d57168b72c3dd78e88fb536850c66e7dfc" style="color:#000000;text-decoration:underline;" title="CONFIRA O QUE MUDA NOS NEGÓCIOS EM 2026 E COMO AGIR NA PRÁTICA">CONFIRA O QUE MUDA NOS NEG&Oacute;CIOS EM 2026 E COMO AGIR NA PR&Aacute;TICA</a> &#128373;️</b></span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#129302; <span style="background-color:#ffcccc;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f4e47311b08b2426e1933a44e11bb083ba9a6e746c509e8d4af224c4169d34f9f7d01c88e9f1b84a9c52266bdcb400f0be65c72c6070ea54f0" style="color:#000000;text-decoration:underline;" title="Inteligência Artificial acessível">Intelig&ecirc;ncia Artificial acess&iacute;vel</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Ferramentas de&nbsp;IA&nbsp;j&aacute; ajudam MPEs a personalizar ofertas, automatizar tarefas e tomar decis&otilde;es com dados.</span><br>
		<span style="line-height:107%"><b>&#128073;Como aplicar:</b>&nbsp;teste geradores de texto para campanhas, use hist&oacute;rico de vendas para prever demanda e automatize respostas em WhatsApp e e-commerce</span></span></span></div></div></td></tr></table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; border: 1px solid transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 10px 40px; " class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="center"><a href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f4fefce688946d6e5fe5db4a66076acc35f43ec2d1c97dbd33757f9336d9b89663dcda7d4da6272b757970eb494bd33e4da2f69a2c95876987" title=""   data-linkto="https://">
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	<div style="line-height: 150%;">
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#128241; <span style="background-color:#ccccff;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f462542c07b8ab426da0f01d570e47e48ca57f718c17dc2ad1969618d47b9b9ee1560053be0b046a9f0f5005cb2dec85bf7f6f5d49295303fa" style="color:#000000;text-decoration:underline;" title="Social commerce">Social commerce</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">A fronteira entre conversar e comprar nas redes sumiu.</span><br>
		<span style="line-height:107%"><b>&#128073; Como aplicar:</b>&nbsp;use&nbsp;live commerce&nbsp;para lan&ccedil;amentos, parcerias com micro influenciadores locais e gest&atilde;o ativa de avalia&ccedil;&otilde;es para transformar clientes em embaixadores.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#128670; <span style="background-color:#ccffcc;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f40967d8e1731228cdfde9f6c3fd4540cc93e0bfe1c7b38534aae8bf952a68a45294f55618f98115c679183a11d6386b8f8a23136181ee7513" style="color:#000000;text-decoration:underline;" title="Turismo de experiência">Turismo de experi&ecirc;ncia</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Viagens com identidade local e viv&ecirc;ncias aut&ecirc;nticas ganham for&ccedil;a.</span><br>
		<span style="line-height:107%"><b>&#128073; Como aplicar:</b>&nbsp;crie roteiros tem&aacute;ticos, degusta&ccedil;&otilde;es e oficinas; conecte produtos regionais a hist&oacute;rias e festivais; estruture pacotes com parceiros do territ&oacute;rio.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>♻️ <span style="background-color:#ccffff;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f44bf207fbef7eac7d73d0ad9720d740886e6ccf5bb827a1c12a96c1b7f4c3f930e5501c46944a8372a7405b264ddcb1022c65434c60409e9e" style="color:#000000;text-decoration:underline;" title="Onda verde">Onda verde</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Energia renov&aacute;vel e fornecedores locais fortalecem neg&oacute;cios e reduzem custos.</span><br>
		<span style="line-height:107%"><b>&#128073; Como aplicar:</b>&nbsp;mapeie consumo energ&eacute;tico, avalie solu&ccedil;&otilde;es solares/efici&ecirc;ncia e priorize compras regionais com transpar&ecirc;ncia de origem.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#127777;️ <span style="background-color:#ffcccc;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f41a4a71cddb6d4b580c1c3316ca77042acb348a12fcc254f1207abba842652f61d62acd6fc42c19faf92ed46e5f1711364dca2762ace06f19" style="color:#000000;text-decoration:underline;" title="Economia da adaptação climática">Economia da adapta&ccedil;&atilde;o clim&aacute;tica</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Preparar-se para eventos clim&aacute;ticos virou requisito de gest&atilde;o.</span><br>
		<span style="line-height:107%"><b>&#128073; Como aplicar:</b>&nbsp;crie planos de conting&ecirc;ncia, revise estoques e log&iacute;stica, invista em solu&ccedil;&otilde;es de reuso, reparo e log&iacute;stica reversa.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#128204; <span style="background-color:#ccccff;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f4e7942ca91dfa0cd378cda36138253244b842b89e690f92ec8cb0a777254c6b4681abb17f1e9c3564a428e5816d576d85e85d253183fdb63a" style="color:#000000;text-decoration:underline;" title="Consumo local e sustentável">Consumo local e sustent&aacute;vel</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">O cliente quer rastreabilidade e menos impacto ambiental.</span><br>
		<span style="line-height:107%"><b>&#128073; Como aplicar:</b>&nbsp;comunique origem, valorize&nbsp;indica&ccedil;&otilde;es geogr&aacute;ficas&nbsp;e use embalagens eco com instru&ccedil;&otilde;es de descarte.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#127869;️ <span style="background-color:#ccffcc;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f4dcd13c39bd05f1978f9949faceea7967d79a87a8e799342851ccc24419146fe15e80363fc8ce5ba72ed58fd45f74d232d8c37cd6cfaedabf" style="color:#000000;text-decoration:underline;" title="Alimentação saudável e produtos funcionais">Alimenta&ccedil;&atilde;o saud&aacute;vel e produtos funcionais</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Bem-estar move escolhas de compra e a sa&uacute;de est&aacute; na mira do consumidor.</span><br>
		<span style="line-height:107%">&#128073;&nbsp;<b>Como aplicar:</b>&nbsp;desenvolva linhas com r&oacute;tulo limpo, destaque benef&iacute;cios funcionais e ofere&ccedil;a experi&ecirc;ncias de prova e educa&ccedil;&atilde;o do consumidor.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#129491; <span style="background-color:#dddddd;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f435328f8d38fc2951b9fc63486a7535756d9eb7b66bdb29f982514fcf02add53ebd1ab7585ab8b2b1124b35453f536d190a35d4bd1aeaaa2a" style="color:#000000;text-decoration:underline;" title="Economia prateada (60+)">Economia prateada (60+)</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">P&uacute;blico conectado e com novas rotinas de consumo.</span><br>
		<span style="line-height:107%"><b>&#128073; Como aplicar:</b>&nbsp;produtos e servi&ccedil;os com usabilidade simples, atendimento humanizado, turismo acess&iacute;vel e conte&uacute;dos feitos por criadores&nbsp;60+.</span></span></span><br>
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>&#128161; <span style="background-color:#ffccff;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f45eefa831f40788024a0bb37e62e26561b3f384f32989bfd4c36789eaac2b2d5caa7681462ec6038f2d4665dd17cfb903c1fcaeef187691ab" style="color:#000000;text-decoration:underline;" title="Do insight à ação: transforme tendências em resultados reais">Do insight &agrave; a&ccedil;&atilde;o: transforme tend&ecirc;ncias em resultados reais</a></span></b></span></span></span><br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Identificar tend&ecirc;ncias &eacute; o primeiro passo, o pr&oacute;ximo &eacute; coloc&aacute;-las em pr&aacute;tica. Cada movimento do mercado pode se tornar uma oportunidade concreta quando &eacute; testado de forma simples e planejada. O segredo est&aacute; em come&ccedil;ar pequeno, medir resultados e evoluir com base no que realmente funciona.</span></span></span></div><ol>
		<li style="margin-bottom: 11px; line-height: 150%;">
			<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>Escolha dois eixos priorit&aacute;rios para o seu segmento.</b><br>
			Defina quais tend&ecirc;ncias fazem mais sentido para o seu neg&oacute;cio e seu p&uacute;blico. Por exemplo: uma confeitaria pode combinar &ldquo;IA acess&iacute;vel&rdquo; (para criar campanhas personalizadas) e &ldquo;consumo local e sustent&aacute;vel&rdquo; (para destacar ingredientes regionais).</span></span></span></li><li style="margin-bottom: 11px; line-height: 150%;">
			<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>Defina um teste r&aacute;pido (4 a 6 semanas).</b><br>
			Crie uma a&ccedil;&atilde;o com objetivos claros &mdash; aumentar as vendas, engajar clientes ou reduzir custos. Estabele&ccedil;a metas mensur&aacute;veis e prazos curtos, para aprender r&aacute;pido e ajustar o caminho.</span></span></span></li><li style="margin-bottom: 11px; line-height: 150%;">
			<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b>Me&ccedil;a, aprenda e escale o que funcionou.</b><br>
			Acompanhe os resultados, registre aprendizados e amplie as pr&aacute;ticas que deram certo. Mesmo pequenas iniciativas podem gerar grandes transforma&ccedil;&otilde;es quando aplicadas com consist&ecirc;ncia e vis&atilde;o de futuro.</span></span></span></li></ol><div style="line-height: 150%;">
		<br>
		<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b><span style="background-color:#ffffcc;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f488ff1d7f2acc39042752c49ea59974fe3aa176abc2a80a2d05248ecd930e2e0d1d00cb6a63171a5a0b29ab9e7f52abde2e3b54454a1ae72b" style="color:#000000;text-decoration:underline;" title="Acesse o material gratuito">Acesse o material gratuito</a></span></b> <b>&#128079;</b></span></span></span><br>
		<br>
		<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Pequenos neg&oacute;cios crescem mais quando entendem as for&ccedil;as que est&atilde;o remodelando o mercado. O&nbsp;<b><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=fe6e847a9693b1f4a125fb265312409bb49d888384eca71c9dc900123f03aac682b7e3ba0d1a0ac124abe8115a024f7a15198c9381720765da5b7742c117c24a" style="color:#0000FF;text-decoration:underline;" title="Caderno de Tendências 2026">Caderno de Tend&ecirc;ncias 2026</a>&nbsp;</b>apresenta movimentos estruturais como tecnologia, consumo e sustentabilidade e traduz tudo em a&ccedil;&otilde;es simples para planejar, inovar e se conectar melhor com clientes e comunidades.</span><br>
		<span style="line-height:107%"><b>A proposta &eacute; aproximar futuro e pr&aacute;tica di&aacute;ria, com an&aacute;lises, casos e passos acion&aacute;veis. </b></span></span></span><br>
		&nbsp;</div><div style="line-height: 150%; text-align: center;">
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 <span style="font-family:Arial,Helvetica,sans-serif;">Em observ&acirc;ncia &agrave; <b>Lei n&ordm; 13.709/18 &ndash; Lei Geral de Prote&ccedil;&atilde;o de Dados Pessoais</b>, o Sebrae disponibiliza para a consulta de seus clientes os <b>Termos de Uso do Portal</b> e <b>Pol&iacute;tica de Privacidade</b>. Para ter acesso a integra dos documentos clique abaixo:</span></div></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: #E4E4E4; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 10px; " class="stylingblock-content-wrapper camarker-inner"><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td valign="top" class="responsive-td" style="width: 33%; padding-right: 4px;">
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