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 Para visualizar este e-mail como p?gina da web, acesse o link abaixo, ou copie e cole o mesmo na janela de endere?o do seu navegador. http://view.divulga.sebraers.com.br/?qs=7cd1fc93fc50e01e4240606fbbdf8afacb892ddf77d3ee228a025fdef350c1e90bc2cfdee138ce2cd200307129731b5c0fb9305ed542e0211502ea8909fea1dc81eeaf9d0626760d19bffbb2018736a4
 

 
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Ol&aacute;! &#128075;

Tao importante quanto estar nas redes sociais e medirmos os resultados que os perfis estao trazendo. Nao e mesmo?

E e nesse ponto que as metricas digitais entram. Elas sao ferramentas necess&aacute;rias para compreender a audiencia e te ajudar a tomar decisoes estrategicas.

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CERTO, MAS O QUE SAO METRICAS NO CONTEXTO DAS REDES SOCIAIS? 

As redes sociais, principalmente quando utilizadas no contexto de empresas, oferecem um conjunto de numeros que permitem visualizar de que maneira os conteudos estao sendo recebidos.

As metricas podem ser entendidas como a correlacao entre diferentes dados que possibilitam entender a performance de um determinado processo, publicacoes em redes sociais, por exemplo.


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Por que e importante acompanhar essas metricas? 

O acompanhamento das metricas permite que o analista respons&aacute;vel tenha capacidade de mensurar o desempenho de uma estrategia e elaborar outras mais assertivas.

Esse acompanhamento deve ser feito diariamente e levar em consideracao a distincao dos conteudos. Um relatorio que contenha an&aacute;lises di&aacute;rias, semanais e mensais permite tracar novas estrategias com mais chances de sucesso, pois serao baseadas em visoes de diferentes intervalos de tempo.

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Metricas de vaidade X Metricas reais 

As metricas devem ser entendidas e analisadas de acordo com o objetivo e o planejamento da empresa. Assim, ser&aacute; possivel identificar quais metricas sao realmente valiosas e quais sao de vaidade.

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Quer ver as principais metricas e as ferramentas que podem apoiar no acompanhamento delas?

Acesse o nosso material &ldquo;
https://click.divulga.sebraers.com.br/?qs=7334758913f8ebaed02730a76f5cd6900cf3d994110284eaf8072e1bb52042efd60ef6af84feed1d8257186d15510b7e87bbd2c61d843367085d11c64986234d 
Resultados nas redes sociais: saiba como medir o sucesso da sua estrategia &rdquo; e veja:

&#128073; Metricas e monitoramento de redes sociais;
&#128073; Principais ferramentas para mensurar o desempenho nas redes;
&#128073; Estou tendo um baixo desempenho: e agora?

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Em observancia a Lei no 13.709/18 &ndash; Lei Geral de Protecao de Dados Pessoais, o Sebrae disponibiliza para a consulta de seus clientes os Termos de Uso do Portal e Politica de Privacidade. Para ter acesso a integra dos documentos clique abaixo:

https://click.divulga.sebraers.com.br/?qs=cf146b99fa50bfc44df74e71de79ed74ced2cc077bbd0c3352eb80f9da7ef9228cf79459df18acacdb32c121c3d7deb0e201e578ab822fa90ff5029339f2eb65 
Conheca a LGPD 


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Termos de Uso 


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Politicas de Privacidade 




 
 


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	<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">Ol&aacute;! &#128075;</span><br>
	<br>
	<span style="line-height:107%"><b>T&atilde;o importante quanto estar nas redes sociais &eacute; medirmos os resultados que os perfis est&atilde;o trazendo. N&atilde;o &eacute; mesmo?</b></span><br>
	<br>
	<span style="line-height:107%">E &eacute; nesse ponto que as m&eacute;tricas digitais entram. Elas s&atilde;o <b>ferramentas </b>necess&aacute;rias para <b>compreender a audi&ecirc;ncia</b> e te ajudar a tomar decis&otilde;es estrat&eacute;gicas.</span></span></span><br>
	<br>
	<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b><span style="background-color:#ccffcc;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cf146b99fa50bfc44ef235ed836781e651ed124edcd7bdd533a7804042aff799595be40d8fecaa25150e58550601fe2bc93ea916faee0e2416b812a8595271f8" style="color:#000000;text-decoration:underline;" title="CERTO, MAS O QUE SÃO MÉTRICAS NO CONTEXTO DAS REDES SOCIAIS?">CERTO, MAS O QUE S&Atilde;O M&Eacute;TRICAS NO CONTEXTO DAS REDES SOCIAIS?</a></span></b></span></span></span><br>
	<br>
	<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">As redes sociais, principalmente quando utilizadas no contexto de empresas, oferecem um conjunto de n&uacute;meros que permitem visualizar de que maneira os conte&uacute;dos est&atilde;o sendo recebidos.</span><br>
	<br>
	<span style="line-height:107%">As <b>m&eacute;tricas</b> podem ser entendidas como a correla&ccedil;&atilde;o entre diferentes dados que <b>possibilitam entender a performance de um determinado processo</b>, publica&ccedil;&otilde;es em redes sociais, por exemplo.</span></span></span></div></td></tr></table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; border: 1px solid transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 10px 40px; " class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="center"><a href="https://click.divulga.sebraers.com.br/?qs=cf146b99fa50bfc44cfa895462314287d09f17df78f51651890ee3d423e682b762644a00d0e492861451656ea9c3a15d7fa7be0a41ee01c3358ac35becbb6c2c" title=""   data-linkto="https://">
<img data-assetid="109492" src="https://digital.sebraers.com.br/wp-content/uploads/2025/01/Sebrae-RS-hiperpersonalizacao-estrategia-para-marcas.png" alt="" width="1920" style="display: block; padding: 0px; text-align: center; height: auto; width: 100%; border: 0px;"></a></td></tr></table></td></tr>
</table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" class="stylingblock-content-wrapper" style="min-width: 100%; "><tr><td class="stylingblock-content-margin-cell" style="padding: 10px; "><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 10px 30px 0px; " class="stylingblock-content-wrapper camarker-inner"><div style="text-align: justify; line-height: 150%;">
	<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b><span style="background-color:#ffffcc;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cf146b99fa50bfc444c60a00890537a9c3726fd36f48587135333ef44581c1fea57e6b802628c2ff4c1b6f28061b33104ffc35f74577072ceaa1393a131dcf7a" style="color:#000000;text-decoration:underline;" title="Por que é importante acompanhar essas métricas?">Por que &eacute; importante acompanhar essas m&eacute;tricas?</a></span></b></span></span></span><br>
	<br>
	<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">O acompanhamento das <b>m&eacute;tricas permite que o analista respons&aacute;vel tenha capacidade de mensurar o desempenho de uma estrat&eacute;gia e elaborar outras mais assertivas</b>.</span><br>
	<br>
	<span style="line-height:107%">Esse acompanhamento deve ser feito diariamente e levar em considera&ccedil;&atilde;o a distin&ccedil;&atilde;o dos conte&uacute;dos. Um relat&oacute;rio que contenha an&aacute;lises di&aacute;rias, semanais e mensais permite tra&ccedil;ar novas estrat&eacute;gias com mais chances de sucesso, pois ser&atilde;o baseadas em vis&otilde;es de diferentes intervalos de tempo.</span></span></span><br>
	<br>
	<span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%"><b><span style="background-color:#ccffff;"><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cf146b99fa50bfc463dcd6a8c6cb208f250fcbd4e1bd0c7064a2ea4b1e13365f0366eaeb4485db1572ae1f74bba83bbba1c8e19c62109101b2f7d16f40a76b63" style="color:#000000;text-decoration:underline;" title="Métricas de vaidade X Métricas reais">M&eacute;tricas de vaidade X M&eacute;tricas reais</a></span></b></span></span></span><br>
	<br>
	<span style="font-size:14px;"><span style="font-family:Arial,Helvetica,sans-serif;"><span style="line-height:107%">As m&eacute;tricas devem ser <b>entendidas e analisadas de acordo com o objetivo e o planejamento da empresa</b>. Assim, ser&aacute; poss&iacute;vel identificar quais m&eacute;tricas s&atilde;o realmente valiosas e quais s&atilde;o de vaidade.</span><br>
	<br>
	<span style="line-height:107%">Por exemplo, ter uma <b>grande quantidade de seguidores no perfil</b> ou muitas curtidas em um post gen&eacute;rico pode parecer algo positivo, mas esses <b>n&uacute;meros n&atilde;o mostram se a empresa est&aacute; sendo capaz de incrementar suas vendas ou chegar a outros p&uacute;blicos, o que pode ser mais &uacute;til para o empreendedor</b>.</span><br>
	<br>
	<span style="line-height:107%"><b>Quer ver as principais m&eacute;tricas e as ferramentas que podem apoiar no acompanhamento delas?</b></span><br>
	<br>
	<span style="line-height:107%">Acesse o nosso material &ldquo;<b><a   data-linkto="https://" href="https://click.divulga.sebraers.com.br/?qs=cf146b99fa50bfc4b5fe377364344a072bd34740ed45002ef1ecf46504f99255dcf3d0e8db30e95ad39f3a08d14d654a4c2eedaa594fce7ec9a7d8ce6b4e902d" style="color:#0000FF;text-decoration:underline;" title="Resultados nas redes sociais: saiba como medir o sucesso da sua estratégia">Resultados nas redes sociais: saiba como medir o sucesso da sua estrat&eacute;gia</a>&rdquo;</b> e veja:<br>
	&#128073; M&eacute;tricas e monitoramento de redes sociais;</span><br>
	<span style="line-height:107%">&#128073; Principais ferramentas para mensurar o desempenho nas redes;</span><br>
	<span style="line-height:107%">&#128073; Estou tendo um baixo desempenho: e agora?</span></span></span><br>
	&nbsp;</div><div style="line-height: 150%; text-align: center;">
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 <span style="font-family:Arial,Helvetica,sans-serif;">Em observ&acirc;ncia &agrave; <b>Lei n&ordm; 13.709/18 &ndash; Lei Geral de Prote&ccedil;&atilde;o de Dados Pessoais</b>, o Sebrae disponibiliza para a consulta de seus clientes os <b>Termos de Uso do Portal</b> e <b>Pol&iacute;tica de Privacidade</b>. Para ter acesso a integra dos documentos clique abaixo:</span></div></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: #E4E4E4; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 10px; " class="stylingblock-content-wrapper camarker-inner"><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td valign="top" class="responsive-td" style="width: 33%; padding-right: 4px;">
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